If you sell products, you have three broad paths online, and the right one depends less on trends than on where your business is today.
Marketplaces give you instant reach but little control, you rent someone else's audience and play by their rules and fees. They are a fine place to start and a risky place to stay.
Your own store flips that: full control over brand, pricing and customer relationship, in exchange for doing your own marketing. It is the long game, and it compounds.
ONDC sits in between, a national network that lets you be discovered widely without being locked into a single platform. For many product businesses it is the most interesting option right now.
Most of our clients end up using more than one, in sequence. If you are weighing the choice, we are happy to talk it through against your actual goals.
Marketplaces give you instant reach but little control, you rent someone else's audience and play by their rules and fees. They are a fine place to start and a risky place to stay.
Your own store flips that: full control over brand, pricing and customer relationship, in exchange for doing your own marketing. It is the long game, and it compounds.
ONDC sits in between, a national network that lets you be discovered widely without being locked into a single platform. For many product businesses it is the most interesting option right now.
Most of our clients end up using more than one, in sequence. If you are weighing the choice, we are happy to talk it through against your actual goals.